Ellie, the Mental Health Elephant, is the official mascot for the Elephant in Our Community public education campaign.

Ellie represents the pain and struggles of all affected by mental health conditions, and their voices and hopes. She reminds us that persons affected by mental health issues live amongst us in the community.

In fact, all of us will be affected by mental health issues at some point in our lives. In many ways, Ellie represents each of us, and all of us.

Let’s acknowledge the Ellie in Our Community. Let’s talk about mental health. Let’s help Ellie.

Shan You is a non-profit social service organisation set up in 1995 to provide professional counselling and social care services to the community, based on our guiding values of compassion, mindfulness, morality, and wisdom. Our services are available to all, regardless of race, religion and ability to pay.

Shan You is a registered society and a charity with the status of Institutions of a Public Character (IPC) and a full member of the National Council of Social Service (NCSS). Shan You is supported by Community Chest and corporate and individuals donors.

We aim to be a renowned hub of excellence for mental health and community wellness services for the well-being of all. We strive to deliver accessible and effective services that enhance the mental and social well-being of individuals and families in the community. We are committed to build a compassionate and mentally healthy community where people are empowered to live good and meaningful lives.

Established in 2009, Nirvana Memorial Garden is part of Malaysian conglomerate Nirvana Asia Group, a world-class, full-fledged bereavement care provider that boasts over two decades of experience in memorial park operations.

Nirvana encompasses the vision of modernization and globalization, without compromising on the importance of keeping pace with social needs. Through the deeply rooted Chinese funeral service industry, Nirvana enriches the fine quality of the Chinese bereavement culture through continuing the tradition of honour and reverence of ancestors by their descendants.

Nirvana lives by the “Caring for Life” philosophy. At Nirvana, you can always expect a pleasant experience during a pivotal moment through professional, detailed, comprehensive and well-acclaimed, one-stop-worry-free funeral services. Professionalism and quality of service are synonymous with our benchmarks that drive us towards excellence.

As part of their Corporate Social Responsibility, Nirvana Memorial Garden is a corporate sponsor for this campaign.

About Tote Board

Established in 1988, Tote Board (Singapore Totalisator Board) is a statutory board of the Ministry of Finance. As a broad-based grantmaking organisation, Tote Board works closely with stakeholders and partners, to support broad and diverse worthy projects in the sectors of Arts, Community Development, Education, Health, Social Service and Sports. Through these projects, Tote Board helps to uplift the community by giving hope to vulnerable groups and improving the lives of all in Singapore.

Tote Board’s grants are derived from surpluses from the gaming businesses Singapore Pools (Private) Limited (a subsidiary company of Tote Board) and Singapore Turf Club (a proprietary club of Tote Board), as well as the collection of casino entry levies. Tote Board also ensures that Singapore Pools and Singapore Turf Club conduct their businesses in a socially responsible manner, so as to provide a safe and trusted avenue for gaming and to counter illegal gambling.

Tote Board’s goal is to help build a flourishing society in Singapore. We want to inspire positive change and contribute towards building an inclusive, resilient and vibrant community, while fostering a caring and compassionate nation.

This campaign is funded by a grant from the Tote Board Community Healthcare Fund.